4 Points to Remember about Email

Four points to remember when using email to communicate with your customers.

  • In the mind of a customer, their email is received instantaneously – responding quickly is vital
  • People value ‘personalised’ responses – they hate stock phrases
  • E mails should be sent from real people…not anonymous organisations
  • Be easy to do business with – answer all of the points raised… or the customer may make contact again (which is costly) or go to a competitor (even more costly!)

We can offer you training for your customer contact team across all modern communication methods, contact Cape Consulting to find out more.