Four points to remember when using email to communicate with your customers.
- In the mind of a customer, their email is received instantaneously – responding quickly is vital
- People value ‘personalised’ responses – they hate stock phrases
- E mails should be sent from real people…not anonymous organisations
- Be easy to do business with – answer all of the points raised… or the customer may make contact again (which is costly) or go to a competitor (even more costly!)
We can offer you training for your customer contact team across all modern communication methods, contact Cape Consulting to find out more.