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Online surveys
The latest web based technologies make data
gathering and analysis using the internet a cost effective
and highly efficient option for quantitative measurement.
Online surveys are easy to complete, are not limited on space
and provide real time data. This means it is a possible to
gather or record detailed comments that provide the reasons
behind the scores that are recorded.
Real time data is invaluable in some environments, such
as call centres, where high volumes of transactions are taking
place and being able to implement corrective action rapidly
can have immediate impact on service satisfaction and sales.
It also possible for managers to access data at any time,
rather than waiting for printed reports.
To
read an article published in Customer Management on 'Why real
time is the real thing for customer service' click here (PDF)
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Effective methodology
Online surveys are an effective methodology
wherever speed of feedback is important, where using the internet
is likely to be a preferred method of input (for example employee
surveys) and for capturing information from a number of locations,
including overseas.
A number of our clients are currently using
online surveys for capturing both customer and employee responses.
For more information about online surveys, please contact
01483 230400.
enquiries@capeconsulting.com
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